​Why should you be thinking "digital" in your business?


  • The world’s population passed 8 billion on 15 November 2022, and has reached 8.01 billion at the start of 2023.
  • Just over 57% of the world’s population now lives in urban areas.
  • 5.44 billion people use mobile phones today, which is 68% of the total global population.
  • There were 168 million new mobile phone users over the past 12 months.
  • There are 5.16 billion internet users in the world today, meaning that 64.4% of the world’s total population is now online.
  • Today there are 4.76 billion social media users around the world, which is just under 60% of the total global population.
  • This year alone, it is projected that there will be 137 million new internet users, indicating an annual growth of 3%.
  • There is a direct, albeit delayed, positive correlation between growth in internet use and growth in social media users.



Sources: United Nations data portals; Government data portals; GSMA Intelligence; International Telecommunications Union (ITU); World BAnk data portals; European Commission's Eurostat; China Internet Network Information Center (CNNIC); IAMAI and KANTAR, CIA World Fact Book, KEP



1. We listen to your story

We listen to your story, as told by you, and as told by others across the world wide web.  We learn what you want to communicate and what you need to achieve through your communication.  We spend time to understand your audience's story; what shapes it, who tells it, how, and on what stage. 

2. We tell your story back to you

We tell you what we hear you saying; what we understand you to what to communicate and what objectives you need to achieve.  We also tell you your audience's story; what shapes it, who tells it, how and on what stage .

We discuss and agree with you how your story can be made one; the one authentic story about you.  We discuss what this will take, and agree  what is possible and what is not, within the time and budget available.

3. We go to the trenches

We do the necessary research, develop relevant, well-targeted and appropriate content, and put together a digital media execution plan.

4. We get to the screens

We set up digital media and other internet marketing accounts where this is needed, we revamp existing ones, and relieve you of the daily pressure of keeping up with your account if you're already managing one.

We set up the agreed digital media campaigns for you and monitor their engagement with your various audiences.

5. We tell you how we're doing

We submit to you regular updates on your respective digital media accounts, campaign performance and the extent we are meeting your business' objectives.

We evaluate your return on investment (ROI),  work with you to set commercial objectives from the opportunities we create and and point you to new horizons.

6. We maintain your digital wellbeing

The digital space is an organic space with its own ecosystem.  Left unattended, weeds, vermin and other unwanted species creep up on your properties.

We keep this away, in order that your brands are not wrongly associated, in order that your brands retain their value, and in order that your story continues to the one authentic story about you, told consistently by yourself and by communities in which you exist.

We hope to work together to achieve a well defined set of KPIs, typically around the following, among others:

  • Active and responsible handling of your social handles
  • Responsive engagement on your digital sales platforms
  • Improved measurement and evaluation of marketing activity
  • Increased market reach
  • Increased engagement of your audiences with your respective brands
  • Improvement in the quality of audience engagement
  • Improved performance in specific, targeted digital metrics
  • Performance against set corporate marketing objectives
  • Consistency of messaging and digital communication
  • Growth in revenue performance in the case of activation campaigns
  • Quality, reliability, clarity and consistency of our reporting
  • Accessibility
  • Peace of mind
  • Value for money
  • Speed

We listen to your story, told by you and as told by others; we work with you to close the gaps, and ensure you don't have to break the bank or kill anyone in the process.   

#trustyourgut




Please contact us to discuss specific requirements

OR schedule an initial, no obligation, online meeting