This platform invites professional colleagues, partners and other enthusiasts with who we share various interests around DIGITAL MARKETING.  We hope to create a vibrant community of business leaders that are consciously aware of the extent and impact of the "digital revolution".  Please feel welcome to share your thoughts in the various discussions of interest here and let's make the journey together.  See you soon; and "let us never fear to think".

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What are the most credible, relevant and persuading measures of ROI in digital marketing beyond sales conversion in targeted product sales campaigns?  Why are many organisations still not persuaded by digital marketing ROI promises.